“Modernity, innovation and luxury are not terms you immediately think of when considering classic motorcycle brands. Motorcycles and cars are different, yet they share fundamental values. Chief among them is the ability to stir emotion. Though their design languages differ, both can become objects of desire. They also share essential principles of proportion, stance, and drama. Norton’s rich British heritage, something I’m deeply familiar with in the brands I creatively oversee, is compelling.”
Professor Gerry McGovern, Chief Creative Advisor, Norton Motorcycles
"Our unique design strategy has been created to give every Norton a family continuity while allowing each model to have its own unique character. This creative vision remains true to the innovative DNA that made Norton one of the most revered two-wheel brands throughout history. This is Nortonness.
There are four key principles that guide us through the creation of all models: modern, Integrated, dramatic and connected. The most obvious and influential is modernity, our interpretation of modernity is one of reductivity. This principle stands out in a marketplace that is becoming ever more visually complex.
The harmony needed between design and engineering to allow the execution of the design strategy is captured in integration. One function cannot lead the other, they must push forward together.
All Nortons should have a sense of drama, this is vital to create an emotional response. The Motorcycle should have forward movement regardless of the category. Finally we have connected, which is how the emotion of the design is carried forward into the riding experience, through materials, colours, touch points and intuitive HMI. Looking at a Norton should elevate the spirit."
Simon Skinner, Head of Design, Norton Motorcycles
From the very first pencil line on the very first sketch, the conception of the Manx R motorcycle was grounded in the integrated and inclusive approach to both design and engineering. Form does not need to follow function, or visa versa – at Norton both are as important as each other. This philosophy ensured both engineers and designers were on an equal footing during the development of the Manx R. Managing and channelling this joint creativity has allowed the Manx R to stand out as a unique proposition in the segment, carrying forward a new generation of Norton motorcycles that share the same philosophy.
Following this unifying approach has resulted in an all-new model that fuses reductive design with artisanal engineering. Reduction is the key element that sees Norton fly in the face of convention – Manx R is a superbike model without wings, lines, decals and creases. The Manx R has a distinct character, it is the embodiment of a ‘less-is-more’ approach, witnessed by the lack of visible fixings.
This visual dynamism has resulted in distinctive proportions and stance. The Manx R is compact and dramatic, giving a forward-focused stance even when stationary. Having every functional element on display led Norton’s designers to focus on creating a technical sculpture, inspired by high-end timepieces with exposed workings to showcase their next-level execution and surfacing sophistication. The result is the transformation of technical components into visually arresting jewels, with an unwavering commitment to detail.